Site logo

A statement from Adidas ending the Zellige crisis with Morocco

A statement from Adidas ending the Zellige crisis with Morocco

The global sportswear company “Adidas” has reached a legal settlement with the Moroccan Ministry of Culture, regarding the “Zellige crisis” and Rabat’s objection to what it called “the seizure” of the Moroccan mosaic in the design of the jerseys of the Algerian football team.

This came in a statement from the global company headquartered in Germany, in which it clarified that after bilateral discussions with the Moroccan Ministry of Culture, “the design is in fact inspired by the pattern of the Zellige mosaics”. , emphasizing that he “has no intention of offending anyone.” .

“We would like to express our deep respect for the people and craftsmen of Morocco, and we regret the controversy around this issue,” the company added in the same statement. She concluded her statement by opposing “any act that undermines the cultural integrity and history of peoples and nations around the world.”

Do You Want To Boost Your Business?