Has Morocco become a land of choice for global coffee chains? The question is most legitimate when every week, or almost, that passes, we identify the extension of an international brand or downright a new one that spreads its wings there.
After the American Caribou Coffee, which is preparing to inaugurate its second point of sale in Morocco in just a few months, the British Costa Coffee, which is taking on new colors in our country by signing a return to Marrakech (more precisely to the famous M Avenue) after withdrawing the franchise two years earlier from a franchisee who failed in its development commitments, the Japanese 100% Arabica which made Morocco its starting point for the conquest of the black continent or the Turkish Espressolab which is already in its eighth shop in less than two years of presence in our country, it is the turn of the Canadian Tim Hortons to join the fray by soon opening a first point of sale in Casablanca.
Located in the heart of Anfa district, the first Tim Hortons in Africa (apart from South Africa where this fast food giant has already recently established a foothold in Cape Town) should see the light of day in a few weeks as part of of a partnership with a Moroccan master-franchisee. A partnership that provides for other establishments across the Kingdom by 2023 of this chain known in North America for being the benchmark for coffee served with donuts.
Founded in 1964 in Hamilton, Ontario, Canada, by businessman Ron Joyce and professional ice hockey player Tim Hortons, the eponymous company is currently 51% owned by Brazilian fund 3G Capital. With a total of nearly 5,000 points of sale, including 4,500 in its domestic market in Canada alone, Tim Hortons is known for its advertising campaigns and contests financed by very substantial marketing budgets. Moroccan competitors are therefore warned!
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