Social media influencers can make a lot of money on platforms like TikTok, YouTube, and Instagram, but it depends on the followers and how many views their content gets.
CNBC released a report on the number of followers an influencer needs on social media in order to earn $ 100,000 per month.
And while superstars like Dwayne Johnson – better known as “The Rock” – and Kylie Jenner and football star Cristiano Ronaldo (who each have over 200 million Instagram followers), they may gain more than $ 1 million per post, according to HQ Hopper analysis; Regular social media influencers don’t need as many followers to make money, as you might think.
According to the new “social income” estimates from the music licensing platform Lickd.co, here’s how many subscribers you need on YouTube, TikTok, and Instagram to make $ 100,000.
Liked.co used data from the YouTube Money Calculator influencer marketing hub and other platforms to determine how many subscribers you need on TikTok to be able to make money.
Youtube
It is estimated that it takes at least a thousand subscribers to his YouTube channel and around 24 million views per year to earn $ 100,000 through YouTube.
To make money with your YouTube channel, you must be registered with the YouTube Partner Program (YPP), which allows you to earn money with ads accompanying the videos you share on your channel.
To join the “YouTube Partner” program, the influencer must have at least 1,000 subscribers to their own YouTube channel, and more than 4,000 hours of general public viewing in the 12 months prior to submitting their application, and they also needs to have an (AdSense) account linked to their channel, according to YouTube.
According to estimates from specialized platforms, the average income of YouTube users is estimated at $ 7.60 per thousand views, 45% of which goes to Google.
Instagram users need at least 5,000 followers and 308 sponsored posts per year to earn $ 100,000 from Instagram.
This can be easy to achieve, as a recent HBO documentary reveals how ordinary people can manipulate Instagram and other social media platforms to become popular online influencers.
Reports suggest that an influencer with over a million followers can earn over $ 250,000 per branded post. In order to earn money through Instagram, CNBC advises you to switch accounts to become a business account.
TikTok
A TikTok user needs at least 10,000 subscribers on their Tik Tok account and over 270 million views per year to be able to earn $ 100,000 on the platform.
Similar to YouTube, the TikTok app has a partner program called “TikTok Creator Fund”, and there are conditions for joining the program, including that the content creator resides in the US, UK, UK France, Germany or Spain or Italy, and at least 18 years old, and have at least 100,000 subscribers, and at least 100,000 views of the video content that he shares on his account on “Tik Tok” during the 30 days prior to submitting his application, and it is also required that he respects His account is guided by the guidelines of the “Tik Tok” community and the terms of use of the platform.
To find out how much money you can make with the number of your subscribers on social media platforms, you can use the calculator provided by the “Lickd.co” website.

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